the AMA PODCAST
The affiliate marketing podcast where one expert joins the show to answer the questions you send in. Ask anything about your program.
Every episode runs under 30 minutes. One guest, straight through the questions, done.
Rabii breaks down why TikTok Shop views rarely turn into sales on their own, the halo effect that pushes sales to Amazon and retail, and the content framework behind videos that keep going viral.
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Noel's approach starts with the creative brief: make it fun to write and the content usually comes back just as fun. She also gets into what to do when a top affiliate gets a better offer elsewhere, and the small tells that separate genuine fans from people just chasing free product.
Why affiliate results depend on how much attention you give your roster and why the same group of affiliates can perform completely differently depending on your involvement, and how to keep content moving across every channel you own.
Two months in, the numbers look bad and everyone wants to pull the plug. Dan lays out how long to give a new program before judging it, whether to hire in-house or bring in an agency, and how to tell if an affiliate is underperforming or just early.
Big views and zero sales usually comes down to formatting, and it is fixable once you know where to look. Kim walks through which content converts, why discount codes put your program at risk, and how to make the case for affiliate when a retargeting ad keeps stealing the last click.
A lot of brands launch affiliate expecting a fast, cheap way to sell product, then wonder why the roster never takes off. Andreea covers what separates affiliates worth onboarding from the ones who ghost after one post, and how to build a program that can grow.
If you run a program, work at an agency, or spend your days deep in affiliate and ambassador marketing, we want to hear from you. Nominate someone whose work you respect, or put yourself forward. Either way, fill out the form below.
AMA is brought to you by SATHI, the Shopify affiliate platform built for brands who want to see the true impact of their affiliate program. Multi-touch attribution shows every touchpoint on the path to purchase. Fraud protection catches leaked codes, self-purchases, and paid ad abuse before they hit your payouts. And AI Sidekick handles the admin work in the background, so your team doesn't have to.
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