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Why We Built SATHI
For the last three years, SARAL has helped over 200 e-commerce brands build influencer programs that drove $59M in revenue.
We were deep in this world, inside the programs, seeing what worked and what didn't.
Brands were running affiliate programs with dashboards full of impressive numbers. $50K, $100K, $500K in attributed revenue.
But when the CFO asked "is any of this incremental?" — the room went quiet.
Not because the programs weren't working. They were.
Creators were driving real impact. But the data couldn't prove it.
We kept seeing the same problems with those programs.
Codes on Reddit and Honey. Commissions paid on returned orders. Suspicious orders slipping through. A creator who posted five times about a brand getting zero credit, while a last-click affiliate got all of it. Marketing managers who knew their program was working but couldn't defend the budget with concrete reports.
And through all of it: Platforms that had no incentive to tell you any of this. Because accurate numbers might be smaller numbers. And smaller numbers mean you might leave.
That's the thing nobody says out loud: most affiliate platforms are built to make your dashboard look good, not to tell you the truth. We decided to build the platform that tells you the truth.
SATHI is the affiliate platform built for clarity. Cookieless multi-touch attribution that gives credit where it's actually due. A fraud engine that catches leaked codes, self-referrals, and suspicious orders before you pay out. A magical creator experience that makes your best affiliates want to stay and post consistently. And operations that run themselves (payments, invoicing, taxes), so your team can focus on marketing, not admin.
SATHI means companion in Sanskrit. It’s not a tool that automates your program and disappears. It’s your companion that shows you who's driving impact, who is fraudulent, and where to focus, so you can run a program you can actually stand behind.
SATHI is built for affiliate managers at creator-led brands who want to see the real impact of their work.
If you've ever dealt with leaked codes, chased creators so they post and make sales, or been asked if any of your work is driving incremental impact... this is for you.
We built this because we were tired of seeing great programs get cut because they couldn't be proven. We don't think that should happen anymore.
We were deep in this world, inside the programs, seeing what worked and what didn't.
Brands were running affiliate programs with dashboards full of impressive numbers. $50K, $100K, $500K in attributed revenue.
But when the CFO asked "is any of this incremental?" — the room went quiet.
Not because the programs weren't working. They were.
Creators were driving real impact. But the data couldn't prove it.
We kept seeing the same problems with those programs.
Codes on Reddit and Honey. Commissions paid on returned orders. Suspicious orders slipping through. A creator who posted five times about a brand getting zero credit, while a last-click affiliate got all of it. Marketing managers who knew their program was working but couldn't defend the budget with concrete reports.
And through all of it: Platforms that had no incentive to tell you any of this. Because accurate numbers might be smaller numbers. And smaller numbers mean you might leave.
That's the thing nobody says out loud: most affiliate platforms are built to make your dashboard look good, not to tell you the truth. We decided to build the platform that tells you the truth.
SATHI is the affiliate platform built for clarity. Cookieless multi-touch attribution that gives credit where it's actually due. A fraud engine that catches leaked codes, self-referrals, and suspicious orders before you pay out. A magical creator experience that makes your best affiliates want to stay and post consistently. And operations that run themselves (payments, invoicing, taxes), so your team can focus on marketing, not admin.
SATHI means companion in Sanskrit. It’s not a tool that automates your program and disappears. It’s your companion that shows you who's driving impact, who is fraudulent, and where to focus, so you can run a program you can actually stand behind.
SATHI is built for affiliate managers at creator-led brands who want to see the real impact of their work.
If you've ever dealt with leaked codes, chased creators so they post and make sales, or been asked if any of your work is driving incremental impact... this is for you.
We built this because we were tired of seeing great programs get cut because they couldn't be proven. We don't think that should happen anymore.
Smart DTC Operators Love SATHI
"SATHI has taken the major pain points of affiliate management and automated them. This set-it-and-forget-it technology means we can focus on strategy and bigger picture things like relationships."
"It's clear SATHI was built by people with deep industry knowledge. The Post-Purchase Survey alone adds clarity to attribution in a space where it's often ambiguous."
"I love the unique take on KPIs that help you really understand your program's performance. Whether you're measuring content quality or revenue, SATHI makes it simple to evaluate."
"We're always trying to find ways to better incentivise our affiliates, that's always been the challenge. SATHI's gamification is the most exciting solution we've seen for it."
"The insights around program health and built-in fraud prevention have been standout features. They give us real confidence in how the program is performing."
"When you look at building a brand, it has to come from the customer. Word of mouth is the one thing that is true, and Inner Circle is the most exciting thing I've seen. There were platforms trying to do this. They never really did a great job of it."
"Bulk paying affiliates with invoices generated automatically is unreal. The UX is SO slick and easy to use. Managing everything feels completely seamless."
"SATHI fits in perfectly with our strategy of making the affiliate experience easy and impactful for our affiliates, customers, and team."
"We were missing a lot with our previous platform. SATHI has gamified the entire experience for affiliates. The Inner Circle embed on the thank you page, letting customers become brand ambassadors, is perfect."
Kim Biddle
Co-Founder, Clutch Affiliate
Jovana Zuka
Community Manager, Relish
Kelsey Knight
Cheif Commercial Officer, Slumberkins
Dan Stevenson
Influencer Marketing Lead, Spacegoods
Leah Messinger
Marketing Manager, Magic Mind
McCullough Shriver
Founder & CEO, Sweetflexx
Mirren Alford
Influencer & Partnerships Manager, Reformed
Jeff
Founder, Soapbox
Ibrahim
CMO, Peelaway
What you get with SATHI
SATHI handles the four things that make or break affiliate programs
See every sale your affiliates drive
Cookieless tracking and post-purchase surveys capture revenue that never shows up in click data. Know exactly which affiliates are driving new customers, even when they don't use a code.
Catch leaks and fraud before you pay for it
Dynamic codes that can't leak. Self-referrals blocked automatically. Commissions clawed back on refunds. Suspicious orders flagged before payout goes out.
Automate the boring work
Auto-invoicing, 1099s, bulk payouts, automated onboarding, and workflows that run without you. Spend time on strategy, not spreadsheets.
Keep affiliates coming back
SATHI has creator-first DNA. Branded portals, live earnings, product pickers, and gamification. Give affiliates a reason to keep showing up and posting.
Can you see what’s coming?
No warrior ever lost because they lacked courage. They lost because they couldn't see things coming. You've seen what your program is missing. SATHI is here to lift the fog. Step into the chariot. Victory is yours.