multi-touch attribution, made simple

Measure the incremental revenue your affiliates drive

Know which affiliates are driving revenue across the customer journey, and where your next dollar of budget will work hardest.

mysathi.io/multi-touch-attribution

SATHI PRISM Revenue Truth dashboard showing total attributed revenue and ambassador role distribution

Trusted by ambitious Shopify brands

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Last-click is underestimating
your affiliate program.

Understand the full role each affiliate plays in a sale, so you can reward the right partners and make smarter budget decisions.

ONE CUSTOMER. THREE AFFILIATES. ONE $120 ORDER.
Last-click model: Affiliate A (Discovery) and Affiliate B (Consideration) each get $0 credit; Affiliate C (Conversion) gets the full $120.With PRISM: Affiliate A (Discovery) gets $48, Affiliate B (Consideration) gets $24, Affiliate C (Conversion) gets $48, contribution recognised across the journey.
Last-click gives the entire sale to the final affiliate.

Across hundreds or thousands of customer journeys, that difference changes how you see the channel. Creators driving discovery can look weaker than they are. Closers can look disproportionately valuable. And budget, commission, and partnership decisions get made from only one part of the journey.

PRISM shows the contribution behind the conversion.
See PRISM in action

Meet PRISM. A new standard for
measuring affiliate impact.

PRISM gives you one view of how affiliate partners contribute across the customer journey.

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✓ Customer-reported attribution + journey data

Combine tracked behavior with what customers tell you

Clicks show you the tracked journey. Customers can tell you about influence that never produced a trackable click.

Pair PRISM with post-purchase surveys to capture which creators customers remember, who introduced them to your brand, and who influenced their decision.

Then bring customer-reported attribution and first-party journey data together instead of relying on a single signal to measure affiliate impact.

Book a PRISM demo ↗

One source of truth for affiliate performance

PRISM was built specifically for the complexity of affiliate and influencer programs at scale.

PRISM connects multiple interactions a customer has with your brand using first-party, cookieless journey data so your team can understand the role each partner played.

  • ✓ Compare last-click against multi-touch attribution.
  • ✓ See the incremental revenue affiliates contribute.
  • ✓ Know which affiliates create demand, influence consideration, and drive conversion.
  • ✓ Make investment decisions based on contribution to business growth.
PRISM attribution comparison: Last-click recognises 1 of 3 affiliate touchpoints, With PRISM recognises 3 of 3, Discovery, Consideration, and Conversion. Same sale, the full journey.

Track the full journey. Without cookies.

Connect affiliate referrals with what customers do on your store, across visits and through to purchase.

First-party, cookieless tracking

Connect affiliate interactions to customer journeys and purchases without depending on third-party cookies.

Follow intent beyond the click

See product views, cart activity, checkout, and purchase so each affiliate touchpoint has context.

Choose how credit is shared

Start with SATHI’s position-based attribution model and adjust credit to reflect the way your customers buy.

Add the customer’s perspective

Layer post-purchase survey responses alongside tracked journeys to capture creator influence that attribution links alone may not reveal.

Switching from your current platform? We'll handle it.

Our team will migrate your affiliates, links, codes, and commission tiers. You keep running your program the whole time.

Talk to us about migrating

Pick Your Heat

Unlimited affiliates and links come with every plan, and a 14-day free trial to get a feel of everything.

Ember

$299/mo

+ 2% affiliate revenue

For teams ready to launch.

✓

Unlimited affiliates and links

✓

Up to 5 active campaigns

✓

Inner Circle: turn customers into ambassadors

✓

Invoice generation & tax compliance

✓

AI Sidekick (5 questions/month)

✓

Find influencers from customers

✓

1 seat

✓

Fast in-app support

Book a demo

Wildfire

$899/mo

+ 0% affiliate revenue

For teams that are running at scale.

✓

Everything in Blaze, plus:

✓

Unlimited active campaigns

✓

Multiple store support

✓

Multi-touch attribution

✓

Post-purchase surveys

✓

Customized reports & integrations

✓

TikTok Shop integration

✓

Unlimited seats

✓

Dedicated Success Manager

Book a demo

Pay quarterly and save 10%. All plans include free migration and human support.

Your affiliate program is capable of
so much more

Start a free trial and experience the power of always-on affiliate optimization. You'll wonder how you ever managed without it.